SAMPLE BEVERAGE PRODUCT REDESIGN
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Purpose: Create a new and effective consumer product design for the purpose of revitalizing a retail beverage brand.
Product: Arizona Iced Tea has chosen to redesign its packaging to attract new users, while also giving their existing customers a fresh and bright new design to enjoy. This design includes minimalistic type and geometric shapes that keep the product trendy, abstract, and energetic. The design, colours, and patterns vary according to the Arizona flavour.
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SAMPLE BEVERAGE AD CAMPAIGN
Purpose: ​Create an advertisement to launch the new product design. ​
Product: The Arizona Iced Tea social media campaign includes posters featuring the newly designed can. The slogan "Iced tea with a splash of sunshine" is highlighted by vivid colours and visuals that match the can design.
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